Prior to the advent of digital technology there were just a handful of media outlets that could have a significant audience. Companies like broadcasters, newspapers magazines, production houses and broadcasters were the main owners of media space that was consumed on a regular basis.
Digital media has completely changed the business landscape. Anyone can now produce media and publish it on an online platform that can be distributed to a wide range of customers. This broadening of reach is known as “Owned Media.” When employed effectively, Owned media can be one of the most powerful marketing tools for a company.
The ease of sharing and creating content can result in issues. Common Internet memes as well as the unauthorised use of songs are examples of the ways that a lack of clear copyright laws can make online media more difficult to manage.
If your company produces its own media and distributes it to an audience of customers that it could be classified as an enterprise in the media industry in 2023. This includes companies that produce their own content, like podcasts, videos on YouTube and electronic books. A digital media company’s aim is to reach out to their audience and expand their brand’s reach through social media and word-of-mouth. These goals can be achieved via paid advertising platforms like PPC, Facebook Ads and Google Adwords. Effective social media marketing requires an enormous amount of effort to be successful.
