Choo­sing an Online Pay­ment Pro­ces­sor

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what to look for in pay­ment pro­ces­sing ser­vices

An online pay­ment pro­ces­sor is an online ser­vice that acts as a finan­cial inter­me­dia­ry bet­ween your business’s web­site and the cus­to­mers you ser­ve. This ser­vice allows you to accept debit and cre­dit card pay­ments from your cus­to­mers and then trans­fer the money to your business’s bank accounts for depo­sit. Whe­ther you’­re sel­ling digi­tal pro­ducts and accep­ting dona­ti­ons or event regis­tra­ti­ons, or offe­ring sub­scrip­ti­on-based ser­vices, having the right pay­ment pro­ces­sing sys­tem in place will allow you increase your cus­to­mer base and increase sales.

Your cus­to­mers input their pay­ment infor­ma­ti­on into the form, which is usual­ly on your web­site or mobi­le appli­ca­ti­on. The form will ask for a name, email address and card num­ber, CVV, expi­ra­ti­on date, and any other rele­vant infor­ma­ti­on. The pay­ment pro­ces­sor will con­firm that the buy­er is able to make the purcha­se, and then aut­ho­ri­ze the tran­sac­tion. If the tran­sac­tion was not aut­ho­ri­zed an email will be sent to the cus­to­mer sta­ting the reason behind the refu­sal and giving them the oppor­tu­ni­ty to try again.

When sel­ec­ting an online pay­ment pro­ces­sor, look for one that is com­pa­ti­ble with your cur­rent point of sale (POS) sys­tem or pro­vi­des an opti­on that can be inte­gra­ted direct­ly into your e‑commerce site. Check if the pro­vi­der offers a wide array of pay­ment opti­ons, inclu­ding alter­na­ti­ve QR codes, cre­dit cards or Pay­Pal. You should also sel­ect the right ser­vice that will sup­port your inter­na­tio­nal ope­ra­ti­ons. This will help you reach out to new mar­kets and increase con­ver­si­ons across glo­bal cus­to­mer bases.

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